Press · Media · Speaker resources

Press & media kit

Resources for journalists, podcast hosts, conference organisers and anyone writing about AI, agentic systems, or the SME technology economy in East Anglia. Boilerplate copy, founder bio, brand assets and pre-cleared quotes, ready to use.

Quick facts

Legal name: MoonBoots Consultancy UK Ltd
Companies House: 15543352
Founded: 2024
Founder: John Sears
Operating address: Hethel Engineering Centre, Chapman Way, Wymondham Rd, Hethel, Norwich NR14 8FB
Registered office: 5 Market Place, Wymondham, Norfolk NR18 0AG
Services: AI Strategy, Custom AI Agents, Custom Business Platforms, Fractional AI Lead
Stack: Anthropic Claude API, Next.js, Postgres, Stripe
Press contact: [email protected]
Phone: +44 7917 834 059

Company boilerplate

Three lengths, ready to copy. All pre-cleared for press use without further sign-off.

25 words

MoonBoots Consultancy is an independent AI consultancy based in Norfolk, UK. We help SMEs decide what AI is worth doing, then build it.

50 words

MoonBoots Consultancy is an independent AI consultancy based at Hethel Engineering Centre in Norfolk, UK. We help founders, executives and SMEs across East Anglia decide what AI is worth doing, then build bounded agentic systems on the Anthropic Claude API. Vendor-neutral, fixed-price, founder-delivered.

100 words

MoonBoots Consultancy is an independent AI consultancy based at Hethel Engineering Centre in Norfolk, UK. Founded in 2024 by John Sears, the firm helps SMEs across East Anglia decide what AI is worth doing, then builds it. Services span vendor-neutral AI strategy, custom AI agents on the Anthropic Claude API, custom business platforms, and fractional AI leadership. The firm specialises in bounded agentic systems with a hierarchical multi-agent architecture: AI that is scoped, logged and accountable, rather than general-purpose chatbots. Fixed-price engagements start at £495 for an AI Compass session and £1,495 for a Blueprint Day.

Founder bio: John Sears

Three lengths, ready to copy. All pre-cleared for press use.

25 words

John Sears is the founder of MoonBoots Consultancy. Mathematics background, startup operating experience, based in Norfolk, building AI agents on the Anthropic Claude API.

50 words

John Sears is the founder of MoonBoots Consultancy, an independent AI firm in Norfolk. Mathematics background. Co-founded and led operations at Moments, an AI-driven sport analytics platform working across professional sport. Now focused on bringing rigorous, vendor-neutral AI strategy and bespoke agentic systems to SMEs across East Anglia.

100 words

John Sears is the founder of MoonBoots Consultancy, an independent AI firm based at Hethel Engineering Centre in Norfolk. Mathematics background, with senior operational experience as Co-Founder and COO of Moments, an AI-driven sport analytics platform working across professional football and rugby. John writes code on every project the firm ships, including the multi-agent systems built on the Anthropic Claude API. His operating principle is "bounded AI as a discipline": systems that are scoped to a specific domain, logged on every interaction, and controlled by the person who should be in control. Available for press interview, podcast appearance, conference panels and writing commissions.

Topics John can speak on

For podcast bookings, conference panels, written commissions or background commentary.

Why we are betting against the chatbot

The case for bounded AI in business: scoped to one domain, logged on every interaction, controlled by the person who should be in control. Why general-purpose chatbots are the wrong tool for any business that deals with customers, regulated data, or children.

The total cost of ownership of an agentic AI build

Build cost, monthly token spend, on-call rota, model upgrade churn, governance and compliance. The honest TCO of an AI agent from quote to year three, with the break-even maths most consultancies do not show.

Anthropic Claude vs OpenAI: a working consultant's perspective

Why MoonBoots defaults to Claude for agentic systems, and where OpenAI still wins. The case for hierarchical multi-agent architectures over single-agent patterns. From the perspective of someone shipping production code on both APIs.

Bringing AI capability to East Anglia's commercial economy

Norfolk and Suffolk have more SMEs than central London has tech companies, and almost none are being asked the right questions about AI. What rigorous, vendor-neutral consultancy looks like when the buyer is a Wymondham family business rather than a FTSE 100 board.

Pre-cleared quotes

Use any of these in print, online or broadcast, attributed to John Sears, Founder, MoonBoots Consultancy. No further sign-off required.

On the current state of AI consultancy

Most AI consultancy is selling a version of the same thing: pick a tool, wire it up, run it. This works fine for the first few tasks you hand to an AI, and it stops working the moment you try to do anything that matters.