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Stop juggling five tools.
Run your business on one.

Most small businesses are running their entire operation across five disconnected tools. A website builder for the front door. A separate CRM that nobody quite trusts. A separate booking or enquiry tool that drops things on the floor. A separate email platform. A separate analytics dashboard that nobody opens. Every tool has its own login, its own subscription, its own quirks, and none of them talk to each other properly. The hidden cost of that fragmentation is real, and it grows every month.

We build the alternative. One coherent platform on a modern production stack that replaces the lot. Your website, your content management, your client records, your onboarding workflow, your payments, and your SEO foundation, all designed to pull in the same direction from day one. Built around how you actually work, owned by you, and ready to grow.

The custom platform · starting from
Custom Business Platform

New businesses, established SMEs, growing teams. One coherent platform that replaces five disconnected tools.

£495
From · custom build
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A · BeforeFive disconnected tools. Five logins. Nothing speaks to anything else.
Website builder
No CMS
Separate CRM
Manual exports
Booking tool
Disconnected
Email platform
Lists out of sync
Analytics dashboard
No source of truth
mnboots
the resolution
B · AfterOne coherent platform. One login. Everything pulling in the same direction.
Website & CMS
CRM
Email
Onboarding
Analytics
Payments & SEO
What you get

A complete integrated platform

Built on a stack we have already used to ship live products in three different industries. The exact components depend on your business, but a typical build includes:

Custom-designed website

Brand identity, copy, and imagery that earns trust on first impression.

Content management system

A CMS the owner can actually use to publish blog posts, update services, and add case studies without asking anyone for help.

Lightweight CRM

Every client record, every enquiry, and every interaction in one place.

Online onboarding workflow

Captures everything you need before the first conversation.

Stripe payment integration

Products, services, subscriptions, or bookings, configured in code, not hidden in environment variables.

Local SEO foundation

Built into the architecture, not bolted on later. Server-rendered pages that Google can index from day one.

Production hosting

Railway with Cloudflare in front for DNS, SSL, and CDN.

How it works

From discovery to launch in weeks, not months

01 / 04
Discovery call
Understand your business, your customers, and the tools you are currently fighting with.
02 / 04
Design & architecture
Two weeks to agree the brand, the structure, and the data model before any code is written.
03 / 04
Build
Four to six weeks where the platform comes together as one coherent system.
04 / 04
Launch & training
Hands-on training so you actually use what you have paid for. Optional ongoing support on a tier that suits your size.
The stack

Boring on purpose. Reliable by design.

The same production-grade foundation we used to build platforms in health and wellness, youth sport, and grassroots football coaching.

Next.js with TypeScript & TailwindPostgreSQLPrismaNextAuthStripeResendCloudflare R2Railway
Why this is not just web design

A web designer builds you a brochure. We build you a system.

The difference is whether your enquiries, your client records, your content, and your search visibility are pulling in the same direction or fighting each other.

If you only need a homepage, there are plenty of people in Norfolk who will do that for you cheaply, and we will happily point you to them. If you need a digital foundation that runs your business, that is what we build.

Where we work

Working with businesses across Norfolk and East Anglia.

FAQ

Common questions about Custom Business Platforms

A Custom Business Platform from MoonBoots Consultancy is one coherent web application that replaces several disconnected tools (website, CMS, CRM, payments, analytics). Built on Next.js, Postgres, Stripe and Anthropic Claude, owned by you, no platform lock-in.

  • What is a "Custom Business Platform"?
    One coherent web application that replaces several disconnected tools for an SME: typically a website builder, CMS, CRM, booking or enquiry tool, payments, and analytics. Built on Next.js, Postgres, Stripe, and Anthropic Claude where AI is relevant. Designed around how your business actually works, not how a generic SaaS thinks businesses work.
  • How is this different from using something like HubSpot or Salesforce?
    HubSpot and Salesforce are excellent if your business fits their model. The reason to build a custom platform is when it does not: the workflow is bespoke, the integrations are non-standard, or the licensing cost has scaled past the point of value. The Blueprint Day is the right place to make this call honestly.
  • How long does a Custom Business Platform take to build?
    8 to 16 weeks for a typical SME platform from kickoff to production, depending on scope. We deliver in phases so the most valuable workflows go live first. Quoted as a fixed-price project, not day rate.
  • Will we be locked in?
    No. The codebase is delivered to your repository on a standard production stack (Next.js, Postgres, Stripe). Any competent agency can take over maintenance. The infrastructure runs on your own cloud account. You own the data, the code, and the runtime.
  • What happens after launch?
    Two options. You can run it yourself, with our build documentation. Or we can continue on a monthly retainer for ongoing development, support, and AI feature additions. The choice is yours, not pre-committed at the point of sale.

Book a free 30-minute discovery call

Tell us about the five tools you are currently juggling. We will tell you honestly whether a custom platform makes sense for your business.

Get in touch